Product News
New Packaging for Dry Wipes
Products Impacted
Catalog #'s: 2500, 2503
Effective Date of Change
April 2011
What's New
The printing on the inner bags of our dry wipes have changed from green to Attends® Blue.
Benefits
- Stronger Brand—Following the re-launch of the Attends brand in the summer of 2010, we have continued to find ways to strengthen our message in the Adult Incontinence category. Standardizing this message and updating packaging helps reinforce this effort and provides better value and consumer loyalty.
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