Attends® Products - New Bag Branding!
All Attends® products currently packaged in printed bags.
Effective Date of Change
November 2011–March 2012
- Totally new bag designs bring you the same great products in packaging that is now easier to identify and understand
- New front: displays content critical to identifying the Attends brand name, the product type and the product tier. Product selection is aided with secondary information such as a product illustration, special product feature(s), size, bag count, relative performance scale, and gender indication.
- New back: New back of packaging provides detailed descriptions of product features and benefits along with a scale for assessing the user’s relative severity of incontinence. This incontinence scale matches a user’s experience with a level of incontinence and the products appropriate for managing those symptoms.
- New front aids in product selection and identification
- New back aids in personal assessment
- Brand and product type are prominent - more easily identified
- Packaging less confusing - easier to understand
- Color coded by tier and product type- making product selection easier
- Incontinence scale matches user’s experience to appropriate product selection