Domtar Personal Care’s Premium Incontinence Brand, Attends Premier, to be an Associate Partner on The Garage Shop’s Bonneville Land Speed #6 Ford Fusion
Raleigh, North Carolina [August 06th, 2019] - Domtar Personal Care (NYSE: UFS) (TSX: UFS) parent company of Attends, announced that it is partnering with The Garage Shop for the 2019 Bonneville Salt Flats Speed Week as owner and driver Aaron Brown attempts to set the land speed record piloting the 2018 #6 Ford Fusion NASCAR Cup Series Talladega Super Speedway stock car. Domtar will be joining primary partner, Performance Plus Motor Oil.
The land speed event, which is held annually at the Bonneville Salt Flats in Utah, will take place from August 10th-16th with upwards of 25,000 fans in attendance and over 400 teams competing. Hosted by the Southern California Timing Association and produced by the Bonneville Nationals Inc (BNI), Speed Week consists of six days of racing each year in August with participants coming from all over the world. It takes place on the uniquely beautiful landscape about 88 miles from Salt Lake City UT. Addicts who have caught “Salt Fever” return year after year to witness the event and get a briny taste of breakneck adrenaline.
Attends is excited to partner with The Garage Shop for this historic event. Attends is no stranger to high performance, with the recent launch of Attends Premier. Attends Premier is the brand’s most absorbent and highest performing product line, that offers premium overnight incontinence solution for both users and caregivers. Attends, like Speed Week, raises the bar in delivering performance. Motorsports enthusiasts and Attends consumers alike will be able to follow along with the car’s journey to the Salt Flats on Attends’ social media pages as we share exciting videos and sneak peeks of the car’s build along with other events along the way.
After a full year in preparation and execution, the car was tested in April 2019 and broke four stock car class records at the East Coast Timing Association’s Arkansas Mile, gaining excitement for the race to come. Upon completion of the land speed record runs at Bonneville, the car will be on display at two of the largest motorsports shows in the U.S., SEMA (Las Vegas) and PRI (Indianapolis).
Incontinence is a common condition affecting approximately 13 million Americans (possibly more because many of those living with it may feel shame, embarrassment or anxiety, and do not feel comfortable discussing the topic). It is estimated that the 70% of people with incontinence don’t seek help for their problem. Needing help and being vulnerable is something that is hard to accept for many people, especially those who have played the role of caregiver throughout their lifetime, making it even more difficult to accept care for themselves.
We recently sat down with Tom Mendelsohn from Professional Medical Supply who now carries Attends Premier, the newest product line from the Attends brand. We wanted to ask him a few questions about how customers are reacting to Attends premier, why they like about the product and what keeps them coming back to the store.
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